During the whole journey an editorial staff in Bologna will prepare various television formats, send all the video material via the internet and provide publicity of the events. A television technician will film the journey and send all the images to the editorial staff in Bologna thanks to advanced technological equipment. The unveiling of “Bologna-Miami” will take place during a national press conference in Milan and a regional press conference in Bologna. Thanks to a great number of media outlets, the “Bologna- Miami” tour will certainly be an interesting event appreciated and followed by a wide audience. The project will have ten months of media visibility using the following methods:

 

 

° National TV Channel

° Satellite TV (Nuvolari, Stream News and
Canale Viaggi)

° Regional TV Channels
(Emilia-Romagna/Rete7 , Veneto/Antenna3, Lombardia/Telelombardia)

° Newspapers
weekly diary (Repubblica Emilia-Romagna)

° Internet
daily updating (www.repubblica.it)

° Fashion Time Radio (100.2)

° Monthly Magazines concerning travels and motors (Quattroruote, Gente
Motori, Travel, Dove, Tuttoturismo, Genteviaggi, etc.)